This Consequences Blog is stimulated by a couple of non-related, but in my mind, quite related events! Firstly, I refer to an article with a great title Celebrating the Ninja Economy!In much of my writing I am always keen to discuss the importance of economy being considered across the partners of the ecosystem thus being inclusive of economic, environmental and social. The article – celebrating the Ninja Economy – is making reference to the day this blog is written (7 July) which is the 2018 International Day of Cooperatives!

Most importantly, the day is listed under the theme of sustainable consumption and production. Let’s celebrate the importance of working together (or joint alliance which is my preferred term) and make sure we are commenting on joined up action that is good for the ecosystem. This is an amazing shift in the right direction especially for eradicating societal wicked issues.

Not only to sustainable development but if you think what the globe is trying to do in finding ways of running the international economy in a way that allows people to thrive rather than increasing things like poverty, we’re trying to work together against the widening the inequality gap.

Secondly, and commencing before the 7thJuly a very important commitment was taken by two of Australia’s biggest supermarkets – Coles and Woolworth. Beginning from 1 July 2018 both Coles and Woolworths supermarkets phased out single-use plastic bags at their checkouts. In both Queensland and Western Australia this action was extended to a ban for all retailers. The desired outcome for such actions is a reduction of pollution and impact from plastic. This includes a key focus on the kind of plastic material that is not biodegradable and instead ends up in landfill polluting the land or even worse having a negative impact on life and land.

Understanding how these large-scale actions – like banning the use of plastic bags – and the direct link to the effort of joint alliances is something worthy of further exploration. Although not a direct stimulus of the 2015 United Nations Global Goals – Sustainability Development Goals– the discussion of Climate Action (SDG 13 – Consequences Blo#33) Life Below Water (SDG 14 – Consequences Blog #32) Life on land (SDG 15- Consequences #31) action around the consumption of plastics has heightened in the past three years. It could be argued that the action to do something about the use of plastics by Coles and Woolworths is more fuelled by competitive strategies.  For example, if Coles made the decision to reduce the use of plastics but Woolworths continued to promote the use of plastics bags it is possible a large percentage of the population may choose their shopping preference pending on their personal commitment to the climate, land or impact on the planet.

My point also highlights the changes in competition and delves deeper into the psyche and behaviour of both the businesses and consumer of the 21stcentury. Even if by default this joined up action, albeit across a very loose joint alliance (possibly as close the two supermarkets would ever choose to be) still demonstrates a significant step towards a plastic free future. This is the Ninja economy in action and provides much energy and excitement how competing sources can shift to collaborate for the betterment of the whole.

In expanding on the topic of the use of single-use plastics two articles speak of how Plastic-free campaigns don’t have to shock or shame. Shoppers are already on boardand how There are some single-use plastics we truly need. The rest we can live without. I find the sentiments of the two articles a form of celebrating joint alliances and are paving the way for future governance structures. For example, in the case of plastic bags there is no need for shock tactics to encourage changes – better still large-scale collaborative efforts.

“rather than try to scare or shame people into changing, it is more useful to create a positive buzz around change, make new behaviours easy to adopt and sustain, and foster supportive communities to help with change”

In some respects, this message of behaviour change must also be set within the realms of what single-use plastic is truly needed for. Future action must be collaborative, especially to avoid further contribution to the mass pollution issue that has in fact only really occurred in less than a century – the 20thcentury. Better to be proactive rather than reactive and in a joined-up way.   

We need to ensure that we have the right strategy to accommodate those who still depend on single-use plastics. This would include thinking seriously and developing single use products that have a reduced environmental impact and can be used in these application

This brings me back to the purpose of this Consequences Blog which recognises that important action can be taken when joint alliances shift from their competitive nature to collaborate for the betterment of the ecosystem. If such behaviour was to become the norm I begin to feel quite encouraged for the future. Traversing the 20thand 21stcentury calls on a different set of behaviours and within the realms of ‘nudge theory’ this means seeking the benefits. ‘Nudging’ is a phrase used in behaviour change where the action is made through encouragement rather than coercion. In an article How ‘nudge theory’ can help shops avoid a backlash over plastic bag bansthe argument is put forward how this responsibility extends beyond the behaviours of the organisations.

The recently announced plans by supermarket giants Coles and Woolworths to ban single-use plastic bags seem admirable enough but the environmental benefits will only be fully realised is the ban drives a permanent change in shoppers’ behaviour

You don’t get a better joint alliance call to action than organisation with organisation being inclusive of the civil society they serve! Navigating the business demands of the 21stcentury requires the ability to successfully achieve such a balance point (I refer to this as STRADDLE™). Most importantly recognising that changes are constant and future demands will benefit from a focus on the whole rather than singular. The singular approach is less contemporary and was very much the way the 20thcentury where the prevailing paradigms have been constructed.

In returning to the importance of 7 July and this International Day of Cooperatives I equally celebrate the major changes in the use of plastic bags. This is the way of the future and the early adopters are taking joined up action on topics that benefit the whole. Not removing competition completely but embracing a new form of competition that can STRADDLE™ collaboration is emerging. There is a very clear focus on again the key outcome and benefit being for the whole. To all the existing and emerging joint alliances taking such shape on this very special day and beyond I salute you!

Consequences –Dr Jayne Meyer Tucker, Activist, Author and joint alliance ‘whisperer’ considers ‘consequences’ of connecting and achieving a socially inclusive ecosystem. Much of the thinking in this Blog is underpinned by evidence that comes from the exemplar demonstrations across Jayne’s global experiences and the work of Jayne’s PhD. The study explored the competition paradox and tensions between local capabilities within a global footprint. Jayne is creating a shift in thinking away from competition and outputs, away from measurements that lead to the same. By mobilizing seven equations Jayne works with joint alliances to transform and enable societal change during times of extreme change.


United Nations


July 9, 2018

Consequences Blog #51 Celebrating Joint Alliances

This Consequences Blog is stimulated by a couple of non-related, but in my mind, quite related events! Firstly, I refer to an article with a great […]
May 17, 2018

Consequences Blog #50 – ADWAG – Always Doing What Always Got

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April 22, 2018

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Consequences Blog #48 – Global Goals Australia Inquiry

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March 6, 2018

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January 15, 2018

Consequences Blog #46 – Socially Inclusive 2018 and beyond

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December 20, 2017

Consequences Blog#45: End Poverty – by being fit for purpose

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November 22, 2017

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November 21, 2017

Consequences Blog #42 Quality education

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November 7, 2017

Consequences #41: Target #5 Gender equality –something to be caught not taught

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October 29, 2017

Consequences Blog#40 SDG 6: Clean water and Sanitation – The most important of all!

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October 29, 2017

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September 12, 2017

Consequences Blog #38 SDG 8: Decent work and economic growth

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August 7, 2017

Consequences Blog #37 SDG 9: Industry Innovation and Infrastructure and three elements of STRADDLE™

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June 30, 2017

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June 19, 2017

Consequences Blog #35 Sustainable Cities and Consumption – the eye of the hurricane

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May 24, 2017

Consequences Blog #34: Responsible Consumption and Production Patterns are for us all

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May 14, 2017

Consequences Blog #33: Can there be a bigger challenge than climate change?

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April 18, 2017

Consequences Blog #32 – The ‘drip-side’ of Living Below Water!

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March 27, 2017

Consequences Blog #31 Our great land

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March 13, 2017

Consequences #30: Goal 16 Peace, Justice and strong Institutions

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February 18, 2017

Volunteer Family Connect

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February 17, 2017

Consequences # Why : Volunteer

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February 6, 2017

Consequences Blog #29: Goal 17 Lets take it from the top!

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January 16, 2017

Consequences Blog #28: The 17 of 2017

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December 19, 2016

Consequences Blog: #27 It’s a 2016 rap!

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November 24, 2016

Consequences Blog #26: WE-THINK

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November 22, 2016

Lawrence Goldstone

October 31, 2016

Consequences Blog #25: Measurement without purpose is futile!

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October 6, 2016

Karen Mahlab AM

October 3, 2016

Consequences Blog #24: Futurisms R Us

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September 20, 2016

Consequences Blog #23 Let’s remove the wall!

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August 8, 2016

Consequences Blog #22 Purpose – even for golf!

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August 2, 2016

Simon McKeon AO

July 27, 2016

Violet Roumeliotis

July 17, 2016

Consequences Blog#21: Insanity or 42?

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June 30, 2016

Consequences Blog #20 Pursuit of prevention

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June 24, 2016

Peter Achterstraat AM

May 22, 2016

Consequences Blog#19: Squares and Circles

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May 5, 2016

Consequences Blog #18 The quest for innovating sustainably

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April 17, 2016

Sean Barrett

April 15, 2016

Susan Pascoe AM

April 3, 2016

Consequences Blog #17: What did you do with your “extra moment”?

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March 22, 2016

Rosemary Addis

March 15, 2016

Consequences Blog #16: Legacy and Legends

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February 22, 2016

Consequences Blog#15: Dichotomy by design

As I begin another exciting week it is important to reflect on the one that has just gone, especially with last week being so special! Mid […]
February 5, 2016

Consequences Blog #14: Enabling Leadership

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February 5, 2016

David Gonski AC

January 17, 2016

Consequences Blog #13: Emergent Impact in action

In my first Blog for 2016 I am writing to share what the RSA are referring to as their ‘modus operandi’ and what I later describe […]
January 15, 2016

Peter Shergold AC

December 30, 2015

Consequences Blog #12 – 2016 and Beyond!

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December 23, 2015

Grow outcomes not grow organisations

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December 16, 2015

Consequences Blog #11 – Australia’s Ancient may be able to strengthen & restore it’s new

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December 2, 2015


Mergers in the Not for Profit sector are not all about monetary growth options but more about growth in outcomes, writes Jayne Meyer Tucker, the former […]
December 1, 2015

Consequences Blog #10: To 10 or not to 10

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November 16, 2015

Pro Bono News: Changemaker

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November 14, 2015

Audio: Who, Why, What & How

November 11, 2015

Consequences Blog#9: Super Charity case study – #GoodSave

Throughout November and December 2015 the Community Council for Australia CEO and Board Leaders Forums plan to bring together CEO’s and Board Leaders from across the […]
November 5, 2015

E-Book Coming Soon! “Straddle™”

by Jayne Meyer Tucker
October 27, 2015

CEO and Board Leaders Forum – Collaboration and Mergers

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October 26, 2015

Consequences Blog#8: J.A.N.E. and a confounding factor!

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October 6, 2015

Consequences Blog#7: Is leadership the only missing link?

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October 6, 2015

Consequences Blog#6: Engineering for social purpose

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October 6, 2015

Consequences Blog#5: It’s all Good – #GoodSave

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October 6, 2015

Consequences Blog#4: New Beginnings

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October 6, 2015

Consequences Blog#3: Good Beginnings & Happy Endings

A title of good beginnings and happy endings can only lead to one opportunity -positive disruption! The story of positive disruption leads to a new platform […]
October 6, 2015

Consequence Blog#2: Four Bedrocks of Social Transformation

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October 6, 2015

Consequences Blog#1: Countdown to Social Transformation

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